In the past, when a coach wanted to talk to a recruit he had to go through a horde of gatekeepers; coaches and parents were unavoidable barriers to direct contact. Now, however, almost every high school student is active on at least one platform of social media. Any coach can send messages directly to recruit. Social media technology allows schools to recruit much more broadly and successfully, and, as a result, the recruiter’s relationship with high school coaches is becoming less vital in the process.
The growth of Facebook, Twitter and other social media sites have given coaches a window into the life of players outside of football that they did not have before. Many young people have no filter in what they place online, so evaluators are able to view players up close, and see what they are really getting into when they recruit them.
In the past, only the highest-profile powerhouses could recruit nationally because they had the reputation to get a foot in the door across the country. Now, a coach in New Orleans can see a highlight reel from California and send the player a private message in a matter of minutes.
This has been becoming increasingly popular over the last five-years and shows no signs of slowing down. Some people are saying it is an unfair advantage and is ruining the reputation of being a high-school football coach, I personal believe it is a good thing for college football as-well-as social media, and excited to see what the future will bring.